Comments on: How to Value Digital Assets (Web Sites, etc.) http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/ The Blog Inspired By The Book Wed, 16 May 2012 16:05:54 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Steve Dotson http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-1189 Steve Dotson Thu, 11 Mar 2010 18:24:24 +0000 http://newschoolsecurity.com/?p=761#comment-1189 This is good stuff. We (security) are taking a hard look at the CMU/SEI Information Asset Profiling, but this may help us sprinkle in some business speak depending on who is helping do the valuation. The enterprise folks will use cost, number of users, age of application, etc. and we will look at the type of data stored to determine risk, as that's data that isn't too hard to figure out. Asking the business to value things in this manner is sometimes challenging (RE business impact analysis during risk assessment). This is good stuff. We (security) are taking a hard look at the CMU/SEI Information Asset Profiling, but this may help us sprinkle in some business speak depending on who is helping do the valuation. The enterprise folks will use cost, number of users, age of application, etc. and we will look at the type of data stored to determine risk, as that’s data that isn’t too hard to figure out. Asking the business to value things in this manner is sometimes challenging (RE business impact analysis during risk assessment).

]]> By: Irfan http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-462 Irfan Thu, 29 Oct 2009 14:12:17 +0000 http://newschoolsecurity.com/?p=761#comment-462 nice description, thanks nice description, thanks

]]> By: On the value of ‘digital asset value’ for security decisions « The New School of Information Security http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-412 On the value of ‘digital asset value’ for security decisions « The New School of Information Security Fri, 23 Oct 2009 23:45:28 +0000 http://newschoolsecurity.com/?p=761#comment-412 [...] left out something important in my blog post “How to Value Digital Assets (Web Sites, etc.)” .  This came to light as I read the commentary on other blogs by Andrew Jacquith, Pete [...] [...] left out something important in my blog post “How to Value Digital Assets (Web Sites, etc.)” .  This came to light as I read the commentary on other blogs by Andrew Jacquith, Pete [...]

]]> By: Spire Security Viewpoint http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-410 Spire Security Viewpoint Thu, 22 Oct 2009 18:02:56 +0000 http://newschoolsecurity.com/?p=761#comment-410 <strong>What is “Lindstrom’s Razor”?...</strong> Yesterday, Andrew Jaquith from Forrester blogged about digital asset value, in response to Russell Cameron Thomas’ post on the same topic, which was in response to a Jeremiah Grossman tweet*. Andrew’s post mentioned a cost-based approach I ... What is “Lindstrom’s Razor”?…

Yesterday, Andrew Jaquith from Forrester blogged about digital asset value, in response to Russell Cameron Thomas’ post on the same topic, which was in response to a Jeremiah Grossman tweet*. Andrew’s post mentioned a cost-based approach I …

]]> By: Russell http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-406 Russell Wed, 21 Oct 2009 18:00:33 +0000 http://newschoolsecurity.com/?p=761#comment-406 Actually, I *am* being paid by the word: Total Revenue = # words X $ per word; (with $ per word = $0) :-) Actually, I *am* being paid by the word:

Total Revenue = # words X $ per word;

(with $ per word = $0)

:-)

]]> By: TLDR http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-404 TLDR Wed, 21 Oct 2009 14:47:30 +0000 http://newschoolsecurity.com/?p=761#comment-404 Tighten it up! You're not being paid by the word! Tighten it up! You’re not being paid by the word!

]]> By: Russell http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-401 Russell Wed, 21 Oct 2009 01:41:03 +0000 http://newschoolsecurity.com/?p=761#comment-401 @Nicko Great story. Yes, that is a mis-application of the "replacement cost method" in valuation. The trouble is that this would probably get the approval of some CPAs, and thus might receive their "stamp of approval". @Nicko Great story. Yes, that is a mis-application of the “replacement cost method” in valuation. The trouble is that this would probably get the approval of some CPAs, and thus might receive their “stamp of approval”.

]]> By: Nicko http://newschoolsecurity.com/2009/10/how-to-value-digital-assets-web-sites-etc/#comment-400 Nicko Wed, 21 Oct 2009 01:33:58 +0000 http://newschoolsecurity.com/?p=761#comment-400 <i>The third principle is that valuation must be forward-looking.</i> This reminds me of a time about 7 or 8 years ago when my company was looking at acquiring another firm and, in the process of examining their books, we found their website listed as a $350,000 asset. The site was not some revenue-generating component of their business, just your run of the mill marketing information. When we asked why they thought that their site added more than a third of a million to the value of their business they told us that that was how much they had paid the consultants who built it! (We didn't buy them in the end!) The third principle is that valuation must be forward-looking.

This reminds me of a time about 7 or 8 years ago when my company was looking at acquiring another firm and, in the process of examining their books, we found their website listed as a $350,000 asset. The site was not some revenue-generating component of their business, just your run of the mill marketing information. When we asked why they thought that their site added more than a third of a million to the value of their business they told us that that was how much they had paid the consultants who built it! (We didn’t buy them in the end!)

]]>